Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses | Fast Company

 

 

 

 

“After watching the hundreds of hours of footage, I could come to only one conclusion: there’s nothing quite so persuasive as observing someone we respect or admire using a brand or product. At the end of the experience, when asked to rate how in?uenced they were by the Morgensons’ recommendations on a scale of one to ten, Eric and Gina’s friends unanimously answered, “Ten out of ten.”

 

Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses | Fast Company.

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